Striving for greater insights into bids and stabilizing retentionĪt Zynga Turkey, we optimize our UA towards retention and ROAS as our main KPIs - retention in particular is very important since our portfolio consists of online multiplayer games where metrics like DAU and CCU are crucial for us. Hear from Metehan Gultekin, User Acquisition Team Lead at Zynga Turkey, about how they used the optimizer to increase D7 retention rate by 15%, double scale, and lower cost per retained user (CPRU) by 40%. Zynga Turkey is focused on developing and delivering high-quality casual card and board games to their players all over the world.įor their game Spades Plus, they used the ironSource retention optimizer to automate their user acquisition and reach their D7 retention KPIs. Zynga Turkey is the Istanbul-based branch of Zynga, one of the world’s biggest game development studios that’s behind global hits like Farmville and Words With Friends.
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