![]() Amazon is estimated to account for 44% of all e-commerce sales, according to Forrester, with Walmart taking the next-largest share at just 10%-making it difficult for even large retail players to get a foothold. Digital ecosystems such as Amazon and Alibaba offer a much broader array of products and services, covering everything from health to entertainment. Platform and marketplace players are taking increasingly larger shares of consumers’ digital spending as companies expand product offerings and sweeten loyalty perks.Competition has intensified, as new entrants and digital-first players such as food delivery companies steal share from incumbents such as grocery retailers others are taking a cut of logistics value in the traditional value chain.While physical stores continue to have importance and value to consumers, their role in the customer journey has fundamentally changed. COVID lockdowns accelerated adoption, with consumers confidently purchasing everything from toilet paper to TVs online. Notes: 1 US Census Bureau National Bureau of Statistics of China. ![]() ![]() ![]() 1 1 US Census Bureau National Bureau of Statistics of China. Spending has quickly moved online across categories and geographies, with online spending in the US growing from 8.2% to 14.5% between 20 and nearly doubling in China in that same period, growing from 12.6% toĢ4.5%.Technology, Media, and Telecommunications. ![]()
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